We Help Not For Profit Organisations Create Stronger Reports and Grow External Relationships to Become Highly Revenue Resilient

Are you a non-profit organisation registered as a charity?

You may be eligible to receive $13,500 AUD each month in Google advertising spend.

If you want to get the M.O.S.T out of your Not For Profit Organisation and drive Stakeholder Engagement, then this grant may be the key to unlocking that door.

Let us know which one of the four areas below we can help your organisation with.

Increased Revenue Resilience
Through Reporting and Relationships

What Is The Google Ad Grants Program?

How Will It Help Me?

The Google Ad Grants program provides free Google Ads to select charitable organisations, helping them reach out and connect to their target audience and have a greater impact.

The grant does this by providing $13,500 AUD every month in the form of clicks through their Google Ads platform.

For most businesses, this is a pay-per-click service that can be used for brand awareness or keyword-specific searches and can cost anywhere from $0.01 to $50+ for a single click, though this depends on what other businesses are willing to pay.

With a Google Ad Grant, your organisation can utilise the full $13,500 AUD every month to maximise stakeholder engagement and bring further awareness to your mission.

Want To Get Started? Book A Meeting Below.

How We Help Not For Profits Drive Stakeholder Engagement

Gain Valuable Insight Into How to Capitalise on the Google Grant.

The focus of the insight process enables Stats Lab Media to provide a plan for utilising the Google Ad Grant for maximum stakeholder engagement.

Implemented correctly, the Ad Grant will provide a platform to increase relationships.

To ensure we are reporting the right activity we apply critical thinking to the organisation’s Mission through the lens of Marketing, Operations, Sales and Technology (M.O.S.T).

‘Reporting + Relationships = Increased Revenue Resilience’

Create A Digital Plan

Generally conducted with the founder of the smaller NFP, or combined Marketing, Senior Administration or CEO of the larger organisation. We cover:

What does Google require for approval
The process to follow to get approved
An example of what a Google Ad would look like for your organisation
Your best outcome in using the Google Ad Grant (your reach and targeting)
What action happens upon a recipient’s click of the ad
Internal digital capabilities (linking to CRM or other software)
Staff capabilities (who should be the key point(s) of contact)

Adopting and implementing the plan will:

Lead to Increased Revenue Resilience for the organisation
Provide $13,500 each month to spend on ads
Exceed previous stakeholder engagement levels

Implement and Maintain

While there is no catch to the receipt of the Google Ad Grant for your NFP, there are guidelines to follow. It is correct, you receive $13,500 AUD each month to spend within the Google Ad Platform. This balance is replenished on the 1st of each month.

We recommend that Stats Lab Media manage the ads monthly to keep within the guidelines set by Google Itself. Notwithstanding, we should be looking to be transparent with the Board to enable a transition to be internally run if there is the capacity to do so over time.

Stats Lab Media is able to provide the following services as part of a successful implementation:

Monitoring Ads to meet Google minimum requirements
Set, replace or enhance Ads as required
Fully Utilise Ad Spend and reach to maximise stakeholder engagement
Traffic and Ad effectiveness reviewed twice monthly (with Zoom meeting)
Landing Page Creation (or liaise with a Web Team)
Database Form Creation (if required)

Implemented correctly, the Google NFP Ad Grant fosters a relationship-building mindset. Matched with reporting and time, these Increased Relationships = Increased Revenue Resilience.

Correct implementation will also focus on cost neutrality for continued success within a budgeted scope.

Assess, Plan and Implement a Digital Strategy Using the $13,500 AUD Monthly Google Grant

We can help you gain valuable insight into your audience, establish a plan for utilising the Google Ad Grant effectively and implement the plan to ensure your Not For Profit meets the monthly requirements to be eligible for the grant each month.