Identify your target market and review your competitors

Sounds simple enough but it is so often overlooked as the starting point in any digital transformation. Sometimes it is easier for an outsider to ask the questions you don’t think to ask yourself. Reviewing your competitors will help you devise your value proposition.

Outline a clear and concise value proposition and create workflows to accommodate the expected work 

Your potential customer wants to know you understand them. There is no easier way to lose a lead than by having mixed messaging. Second to that – you need to think strategically on how you will handle workflow in your business and set up processes and procedures to accommodate the new work.

Create an easy-to-navigate website for potential customers to find what they need quickly and drive traffic to this 

Simple and effective is how your website should look and feel. Too often you can overcommit time and energy into parts of the site that just don’t matter – not at first anyway. Driving the right traffic is the key, and why in step one we really look at your target audience (and where they ‘live’ online) 

For the last few decades, businesses have been trying to figure out what they need to do in order to remain competitive. More and more people are turning to technology for answers. 

In today’s world of instant information at our fingertips, we understand that you want your business website optimized for potential customers who find you online. If this sounds like a good fit or if you would like help with any other aspects of marketing and operations including digital advertising strategy, make contact today.

We offer a 90-day sprint package where we will work side by side with your team on all things digital marketing and operations so that you can shift your company into the future without missing a beat. 

Get a personalised report so you can take immediate action in your business – https://statslabmedia.scoreapp.com/