1. Create a marketing plan and budget
2. Identify your target market
3. Determine which channels to use for outreach and how much time you can devote to each channel
4. Research what your competitors are up to, then (possibly) do something different
5. Outline the steps you need to take in order to achieve your goals
6. Track everything – from web traffic, leads generated, email opens and click-throughs, conversions (including purchases), social media engagement rates (likes/shares) etcetera.
The best way to be successful in your marketing is by following a clear plan that takes into account the latest trends and understanding what you’re up against.
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