Increasing Sales in your Trades or Services Business
If you are looking to increase your sales in a trades or services business, it’s important that you take time to reflect on what is working and not working.
The first step is to take an honest look at the way you’re marketing.
Next, figure out how much time and money need to be invested for the desired return on investment (ROI).
Once these two things have been determined, then focus on implementing strategies that will produce positive results such as setting goals based on your budget and creating a new lead generation campaign.
Here are some quick tips to get your phone ringing or your website collecting inquiries:
- Identify your target market
- Create a marketing plan to reach these customers
- Offer special deals for new customers and referrals
- Have an online presence – create social media accounts, add links on websites, etc
- Invest in equipment that will make you more productive and efficient (i.e., printers, scanners, laptops, tablets)
- Look at your operations and introduce client tracking software to gauge your overall business health (it is easier than it sounds)
- Jot down LEAD measures (like outbound activity, networking, marketing, blogging you will do) and stick to them
If you’re not currently using a client tracking system, we recommend that you start. It’s easy to do and will help your business grow more efficiently.
We have clients who say they’ve been able to find lost customers just by running reports on their old data! There are many other ways to make sure your operations stay healthy with the right software in place–and our team is experts at helping businesses set up these systems from scratch or upgrade outdated ones.
Interested? Contact us today.
Leave your details below so we can show you how to get started!